Esquire Apartment 2011 | Shelley Starr for HUGO BOSS

Esquire Apartment 2011 from Esquire Apartment on Vimeo.

Last year, the Esquire Bachelor settled in the Hollywood Hills with panoramic views of Los Angeles. Though the the 60 mile-radius views of Los Angeles provided a vast and glamorous backdrop to star-studded events, this year, the Esquire Bachelor decided to settle down in a more understated and rooted neighborhood - New York City. In hopes of finding a unique venue for hosting his guests for various charitable causes, the Esquire Bachelor found his new home in Brooklyn's DUMBO neighborhood. Centered in a historical yet emerging neighborhood, the $25 million penthouse of the DUMBO ClockTower Building is now home to Esquire's Ultimate Bachelor Pad for 2011. Since 1993, the magic of the Esquire Apartment has been the result of bringing together a wide range of expert designers and craftsmen. Esquire pairs world-class interior designers with its advertisers to create unique rooms that not only bring the brand to life, but also infuse the Esquire spirit and philosophy of Man at His Best into each space.



Our very own Creative Director, Shelley Starr, was invited to design the Great Room for HUGO BOSS, a loyal Esquire Signature Space sponsor. The great room, on the primary floor of the loft, was a challenge. The design had to be elegant and luxurious, but it had to show restraint and focus to balance out the strong architectural elements."When I first walked into the loft, my first impression was that the space is very theatrical," continues Starr," Although it is extremely modern with 16-foot ceilings, the clocks give the place the feeling of an era gone by." Shelley brought life to this space by dividing it into three living areas with a central seating area that grounds and serves as a focal point for the space.


Central Seating Area - features the Be Look Sectionals, Romanee Coffee Table, Lily Side Tables, and Kudu Table Lamps



Music/ Entertainment Lounge Seating Area - features the Epoca Floor Lamp, Kalup Chaise, and Custom Silk Rugs from Aga John Carpets


Tequila Bar Lounge - features a custom designed tequila bar for Don Julio Tequila, Art Deco arm chairs and cocktail table from Anna Hauck

In contrast to the hard angles of the space, Starr chose round sectionals that are low in profile to allow views through the space and the clock windows to the New York skyline. Materials include soft taupe suedes, dark gray mohair on Art Deco chairs, exotic Macassar ebony wood, ivory details, and rugs that are as silky as a mink coat. Over-scaled blinds outline the awe-striking height of the space and clock windows, while minimizing the existing low windows.

"More than just the sum of its collections, the brand embodies a lifestyle," says Mark Brashear, Chairman and CEO of HUGO BOSS, the Americas," HUGO BOSS encompasses adventurous, spirited, international high fashion while being grounded in exquisite tailoring, materials, and classic styling, particularly in its men's suiting. Starr's design for the great room succeeds in bringing the HUGO BOSS brand to life for just that reason: it is appropriately elegant and understated, while incorporating unexpected and exotic details."